A brand identity and member app guide for one of Saudi Arabia’s largest health insurers.
The brief
Give the 2030 strategy an identity the whole business could use, and make the mobile app clear to a first-time member in Arabic and English.
What we did
Designed the 3B identity from the square in Bupa Arabia’s logo, then a mobile app guide, EDM layouts and a key visual for a network upgrade campaign.
The result
The approved 3B identity was adapted across the internal branding of Bupa Arabia’s head office in Jeddah.