A paid media audit for a hospital group whose campaigns had been underperforming for years.
The brief
Establish whether the accounts and measurement could support a patient acquisition target.
What we did
Audited the ad accounts, analytics and tag management, then rebuilt the account structure and relaunched bilingual search.
The result
The audit found low-intent events counted as conversions, and the relaunched search campaigns ran at a 9.0% click-through rate.