An awareness launch in Saudi Arabia for an education brand with no presence in the market.
The brief
Build awareness among parents in Saudi Arabia’s largest regions, starting from no awareness, inside a twelve-week flight.
What we did
Ran Meta and Snapchat in Arabic and English, and rebuilt the reporting so reach was not double counted.
The result
Impressions passed the twelve-week forecast within three weeks, almost all of them inside the target regions.