A measurement audit after a site rebuild broke the tracking and every paid campaign was paused.
The brief
Find out whether any budget decision could be trusted, and what broken measurement had already cost.
What we did
Audited 28 months of Google Ads, Meta, TikTok, Snapchat and GA4, reconciling each platform’s revenue against attributed revenue.
The result
The audit produced 47 findings across five platforms and put USD 373,000 on wasted paid media spend.