A mobile AR app for a travel activation with VisitBritain in Saudi Arabia.
The brief
Draw people in a busy public space and showcase Qatar Airways’ premium cabin.
What we did
Built the app around the premium cabin in interactive 3D, with a game that gave players travel offers and merchandise.
The result
The app held visitors four times longer than a traditional booth, with over 2,000 interactions in three days and a 70% engagement rate.