A bilingual B2B microsite and media plan for logistics and industrial customers in Saudi Arabia.
The brief
Generate qualified B2B leads within Shell’s global brand standards.
What we did
Built an Arabic and English microsite with lead forms and conversion tracking, and ran LinkedIn, Google Search and trade channels.
The result
Lead conversions rose 2.2x on the previous quarter, and the site became the template for Shell’s other B2B product lines.