A mobile browser game for a PepsiCo snack brand, aimed at health-conscious young adults.
The brief
Reach young adults outside standard ad formats and bring them back more than once.
What we did
Built a casual game in which SunBites characters race junk-food villains, with a leaderboard and social sharing.
The result
The game had more than 12,000 plays in three weeks, with average sessions over four minutes and 2.5x the engagement of static social content.