We help marketing leaders decide where budget and effort go next.
SYNQ’s strategists choose where to put budget and effort, and what to stop. The advice is tied to revenue, cost or growth, and it starts from the numbers the business already has.
What we often find
- Each platform counts its own conversions, so the totals add up to more than the business sold.
- Plans set targets for reach and clicks with no line to revenue or cost.
- Campaigns keep running after the tracking behind them has stopped working.
- The owner has to log into each platform separately to see how marketing is doing.
What the work covers
- A review of current spend, channels and results against revenue, cost or growth.
- A plan that sets where budget and effort go, and what to stop.
- Targets for each channel that finance and marketing read the same way.
- Fractional strategy support for in-house teams.
Case studies
Every case study is on the Case studies page.
How the work runs
- DiagnoseAudit the brand, media, data and technology.
- BuildSet the strategy, plan the media, set up measurement.
- DeliverMedia systems, playbooks, training and tooling.
Each stage reports against revenue, cost or growth.
Questions
Who leads the work?
Your team leads, with SYNQ alongside. SYNQ’s strategists work with the marketing lead and the people who hold the budget.
How is the advice judged?
Each recommendation is reported against revenue, cost or growth.
Working on something?
Share the problem and the result the business needs. We will arrange a call to see whether SYNQ is the right partner for it.