From 30 October, ChatGPT can rewrite your ads and run the new versions without asking you first.
OpenAI’s help page says “creative enhancements” switch on automatically for new and existing campaigns. Headlines, descriptions, translations, image sizes and landing pages can all change.
If brand terms, regulated claims or tracked landing pages matter in your account, open Manage settings in Ads Manager and decide before Friday. A campaign setting overrides the account default, and opt-outs already in place are kept.
Meta’s Advantage+ creative and Google’s AI Max for Search make similar edits, so the same check applies there.
Source: OpenAI Help Center, “Creative enhancements for ChatGPT Ads”, read on 27 October 2026.