We set up the tracking, dashboards and tools that marketing decisions depend on.
SYNQ sets up tracking, dashboards and marketing technology. The work covers analytics, tag management, CRM records and the reports built on them.
What we often find
- An enquiry form fails without anyone noticing, so leads never reach the sales team.
- A site rebuild breaks the tracking, and paid campaigns are paused until someone can trust the numbers again.
- Leads arrive from portals, the website and the phone line, and are passed to agents by hand.
- Leads, ad spend and site traffic sit in separate platforms, so nobody sees them together.
What the work covers
- Analytics and tag management set-up, with consent in place.
- Conversion tracking for forms, calls and bookings, tested end to end.
- CRM set-up and migration, including how each lead is assigned.
- Dashboards that bring leads, ad spend, site traffic and sales data together.
- AI tools for marketing teams.
Case studies
-
Shell Saudi: a bilingual B2B microsite
A bilingual B2B microsite and media plan for logistics and industrial customers in Saudi Arabia.
-
Salwa Properties: a CRM migration
Moving a Dubai brokerage to a new CRM, with leads arriving from Property Finder, Bayut, Dubizzle, the website and the phone line.
-
Salwa Properties: one reporting dashboard
A reporting dashboard that puts leads, ad spend, website traffic and the Dubai property market on one screen.
How the work runs
- DiagnoseAudit the brand, media, data and technology.
- BuildSet the strategy, plan the media, set up measurement.
- DeliverMedia systems, playbooks, training and tooling.
Each stage reports against revenue, cost or growth.
Questions
Who leads the work?
Your team and SYNQ together.
Which tools does SYNQ work with?
GA4, Search Console, Google Ads, Meta, CRM platforms and tag management, and the property portals where a business takes its leads.
Working on something?
Share the problem and the result the business needs. We will arrange a call to see whether SYNQ is the right partner for it.