We review marketing, media and tracking setups before more budget goes in.
SYNQ runs independent reviews of marketing, media and tracking setups. Each audit checks what the platforms report against what the business recorded, and lists every finding with the evidence behind it.
What we often find
- Platform revenue figures don’t match what the business recorded.
- Low-intent events are counted as conversions.
- A form or a tag stopped working after a site change.
- Facts on the landing pages don’t match the sales documents.
What the work covers
- Ad accounts, analytics and tag management.
- Conversion tracking and attribution, checked against the business’s own records.
- Landing pages, forms and page speed.
- A findings report with the evidence for each finding and what to fix first.
Case studies
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Multi-specialty hospital: a paid media audit
A paid media audit for a hospital group whose campaigns had been underperforming for years.
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Luxury fashion retailer: a measurement audit
A measurement audit after a site rebuild broke the tracking and every paid campaign was paused.
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Salwa Properties: launch readiness
Launch readiness for a developer’s project campaigns in Dubai, before any paid budget went live.
How the work runs
- DiagnoseAudit the brand, media, data and technology.
- BuildSet the strategy, plan the media, set up measurement.
- DeliverMedia systems, playbooks, training and tooling.
Each stage reports against revenue, cost or growth.
Questions
Who leads the work?
Your team and SYNQ together.
What does SYNQ need to start?
Read access to the ad accounts, analytics and tag manager, and the business’s own sales or lead records for the same period.
Working on something?
Share the problem and the result the business needs. We will arrange a call to see whether SYNQ is the right partner for it.