We plan and run media against revenue and cost targets.
SYNQ plans and buys media, and runs Ads Management on Meta, Google Search, LinkedIn and Snapchat. Every campaign is reported against the revenue and cost targets the business sets.
What we often find
- Reach is counted twice across platforms, so the plan reports more people than it reached.
- Low-intent actions are counted as conversions, so the cost per lead looks lower than it is.
- Budget goes live before anyone has checked that a lead can be captured and measured.
What the work covers
- Media planning and buying across search, social and professional networks.
- Campaign set-up and Ads Management, in Arabic and English where the market needs both.
- Conversion tracking checked before any budget goes live.
- Reporting against revenue, cost or growth.
Case studies
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Multi-specialty hospital: a paid media audit
A paid media audit for a hospital group whose campaigns had been underperforming for years.
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Shell Saudi: a bilingual B2B microsite
A bilingual B2B microsite and media plan for logistics and industrial customers in Saudi Arabia.
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K12 education brand: an awareness launch
An awareness launch in Saudi Arabia for an education brand with no presence in the market.
How the work runs
- DiagnoseAudit the brand, media, data and technology.
- BuildSet the strategy, plan the media, set up measurement.
- DeliverMedia systems, playbooks, training and tooling.
Each stage reports against revenue, cost or growth.
Questions
Who leads the work?
SYNQ leads delivery and reports to your team.
Which platforms does SYNQ run?
Meta, Google Search, LinkedIn and Snapchat, with other platforms added where the audience is.
Does SYNQ run campaigns in Arabic?
Campaigns, landing pages and reporting run in Arabic and English.
Working on something?
Share the problem and the result the business needs. We will arrange a call to see whether SYNQ is the right partner for it.